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Said Dodd: “Growing up, Hot Wheels were more than just cars, they were vehicles for our imaginations. Pictures to transform Hot Wheels’ legendary IP into a thrilling story for the big screen.” Abrams’ Bad Robot joining us alongside Warner Bros. “Fans of all ages are now in for the ride of their lives with the incredible talent of J.J. “As the global leader in car culture, Hot Wheels has been igniting the challenger spirit in auto enthusiasts for generations,” said Mattel Films Executive Producer Robbie Brenner. Lewis Biopic Based On His Autobiography 'Why Should White Guys Have All The Fun?' President of Motion Pictures Hannah Minghella will oversee for Bad Robot, alongside Jon Cohen. Vice President Kevin McKeon and Creative Executive Andrew Scannell will lead the film project for Mattel Films, with VP Production Peter Dodd serving as lead exec for Warner Bros. The brand also has proved its influence in automotive and pop culture over the years via collaborations with global leaders in automotive, streetwear, fashion, luxury, entertainment, gaming, action sports and motorsports. 1 selling toy in the world, according to The NPD Group/Retail Tracking Service, with over 8 billion vehicles sold. The upcoming feature based on the beloved IP is described as a high-throttle actioner, which will showcase some of the world’s hottest and sleekest cars, monster trucks and motorcycles. Hot Wheels is Mattel’s 54-year-old brand of toy cars, which is billed as the world’s leading vehicle franchise, representing and uniting all segments of car culture. Abrams’ Bad Robot will produce a live-action Hot Wheels film in the works at Mattel Films and Warner Bros.